Behind-the-Scenes, The Russo Riggio Story
Creative writers know about engagement, emotion and problems that build to a climax before the hero provides a resolution.
Peter saw many examples of creative writing lacking strength, so he started writing strong business stories.
Peter developed a range of writing styles for his customers.
At the extreme end there are emotion charged stories of war, love, loss, hope and reunion.
At the opposite end there are articles that are conventional, process driven, technical and factual.
But in between there is a mixture of both and, like coffee, the blend can be changed to stronger or weaker emotional content.
For first meetings, Peter wrote a short introductory speech to demonstrate strength in creative writing.
It's featured in the following post - The Russo Riggio Story.