There are two business writing styles giving you an advantage over competitors and a stronger, longer lasting connection to your target mark

A new and respected contributor, Mike Peeters, has written for us on the importance of career longevity. In today’s workplace, the average person will go through four complete career changes. Why? It could be their area has been overtaken by technology, moved offshore, or there is a shrinking of opportunities. The number of redundancies people experience in their career is testament to this. To get ahead in your career and become an indispensable asset to the business, there