Doctor Anne is a westerner who lives and works in a poverty stricken city where corruption is rife and every crime can be made to go away for a price. She has sacrificed her comfortable life for harsh conditions because of her love of humanity by providing medical care in a poor community. In her mid-thirties, Anne has a cool, calming nature that flows from her compassionate soul. Anne oversees the staff dispensing pharmaceuticals from their charity funded warehouse. When she

Mac met Levi, a design student, at Uni. Mac was into software programming. Levi, a tall man with a commanding presence, was CEO of a national fashion business with many high profile stores. Mac had pale blue eyes and loved to help people. He owned a software company bidding for the Sales Management CRM database at Levi's company and was shortlisted. Jackson was Mac's competitor. He had ginger hair, an abrasive personality and owned the other shortlisted CRM business. He had a

I have used prototyping when customizing CRM databases to present a proof of concept to clients. Prior to prototyping I work with the client to identify what they need and why they need it. The prototype converts a concept into a tangible product. If a presentation to stakeholders is successful, their reaction adds weight to the business owners decision making process. The value of the customized CRM database has become tangible and the client has transitioned from concept di

A financial services company developed their CRM into a system for managing loan applications through to loan settlement. An after-care products supplier for new car buyers developed their CRM into a customer service system. A telecommunications company that builds cellular networks developed their CRM into a job tracking system. Businesses evolve their processes, differentiating by finding strengths and efficiencies that can be marketed as additional value. I asked 10 of my