Peter and Charlie review the case of Mike and Taylor, entrepreneurs with the idea that business owners don't always have the resources to develop their online presence. Their business connects website developers to business owners. This is how they built the wrong website for themselves. Charlie. Mike and Matt were successful by getting out and selling. In 7 months they sold 43 projects and "duct taped" together some software to manage their projects. The gaps in their intern

Creative writers know about engagement, emotion and problems that build to a climax before the hero provides a resolution. Peter saw many examples of creative writing lacking strength, so he started writing strong business stories. Peter developed a range of writing styles for his customers. At the extreme end there are emotion charged stories of war, love, loss, hope and reunion. At the opposite end there are articles that are conventional, process driven, technical and fact

Play background music https://www.youtube.com/watch?v=Gd58QfrJ_Q0 My son Cameron was looking at an old school photo of me in Grade 3 at Merlynston School in Melbourne. The boy beside me was my good friend Russo Riggio, newly emigrated from Trieste, in Italy. He didn't speak English, but the teacher said we would help so she sat him beside me. First we exchanged smiles. I talked to him backed up with little hand drawn pictures and gestures which Italians like. I got him starte

Business articles written between 400 to 1000 words in length are an important part of online marketing. The search engines such as Google give a ranking to articles based on their content. There is no doubt that successful Google searches are an intrinsic part of online marketing campaigns. Search engines and articles depend on each other. Articles are written to engage, inform and answer a specific question. An article should carry a branding message which imparts company v